AMD has announced the appointment of Chrissie Harrison as director of component channel sales for EMEA (Europe, Middle East and Africa). Harrison brings more than 20 years of sales and marketing experience in the semiconductor sector, which is key to AMD’s continued expansion into the gaming, artificial intelligence and business computing hardware markets.
In her statement, Harrison emphasised: “I am incredibly excited about the opportunities this position represents and look forward to continuing AMD’s excellent collaboration with partners in the channel and across the ecosystem.”
AMD – channel development still a priority
This strategic move is part of AMD’s wider initiative to strengthen its sales structures in EMEA. In February 2025, the company appointed James Blackman as commercial sales manager for Value Added Resellers (VARs) and system integrators. Blackman, with more than 30 years’ experience, including 13 years at AMD, previously led HP systems sales in EMEA.
These personnel changes underline AMD’s commitment to developing and strengthening relationships with channel partners in EMEA. In the face of increasing competition in the processor and graphics card market, effective sales channel management is becoming critical to the company’s continued success. Harrison’s and Blackman’s experience and expertise are aimed not only at increasing AMD ‘s market share, but also at introducing innovative solutions to meet the rapidly changing needs of customers.
