The Polish Energy Group’s cooperation with Microsoft is another sign that digital transformation in the energy sector is no longer just a fashionable buzzword. PGE Obrót, a subsidiary of the PGE Group, has just announced a partnership with the American technology giant to implement solutions based on artificial intelligence in the areas of customer service and sales.
Pilot projects are coming to the fore to test the use of AI tools – such as Microsoft 365 Copilot and Azure OpenAI – in processes such as billing, after-sales service and claims management. Their effectiveness is expected to determine the scale of commercial deployments in subsequent phases.
“We are convinced that the use of AI technology will bring tangible benefits to our business. Artificial intelligence is becoming a key tool to grow faster in a dynamic market and better respond to the growing needs of customers. It is not only about streamlining processes, but also consistently improving the quality of service – and this is one of our priorities. That is why we are actively testing and implementing modern technological solutions that support these activities,” says Sebastian Janda, CEO of PGE Obrót.
From Microsoft’s perspective, this is not only another collaboration with a major player in the market, but also a step towards the company’s deeper presence in the energy sector – one of the most demanding in terms of security, scale and regulatory compliance.
“The digital transformation of the energy sector is accelerating. That is why we are proud to enter into a partnership with PGE Obrót that will allow us to jointly explore the potential of artificial intelligence in the energy sector. We believe that our innovative solutions such as M365 Copilot and Azure OpenAI will significantly improve productivity and the quality of service for PGE Obrót’s customers,” says Tomasz Dreslerski Enterprise Segment Director.
AI in energy: less paper, more data
The energy industry – despite its infrastructural complexity – is becoming increasingly receptive to innovation. Digital service bureaus, billing automation, bots supporting consultants or predictive models in energy consumption analysis are just some of the scenarios where technologies such as AI and machine learning can make real improvements.
For PGE Obrót, which serves almost 6 million customers, every percentage improvement in efficiency on the operational scale translates into tangible benefits – both financial and image. The company is one of the pillars of the PGE Group, which is responsible for 41% of net electricity generation in Poland and 33% of sales to end users.
In turn, for technology partners such as Microsoft, such deployments are not only a validation of the maturity of its cloud offerings, but also a testing ground for scalable, secure and regulatory compliant AI models in a demanding environment.
Microsoft and PGE Obrót – what’s next?
In the coming months, PGE Obrót and Microsoft will focus on the implementation of pilots. If the results are in line with expectations, further expansion of AI solutions within the group should be expected – perhaps also beyond the trading company itself, towards distribution, RES or demand forecasting.
